“Creating and producing great shows in Delémont” is the mission of La Confrérie des Jardiniers, a cultural association based here in Delémont, in the Swiss Jura. Its rule is to perpetuate the memory of the 700th anniversary of the town of Delémont, celebrated in 1989, and since then it has organised one major theatrical and musical show in the Jura capital every four years. Recently, La Confrérie des Jardiniers unveiled its new visual identity, which we had the pleasure of designing.
The logo, a mixture of two universes (flora and theatre), plays with the figure-bottom relationship, using the principles of visual perception to bring out new forms, similarly to Edgar Rubin’s famous drawing of the vase and the two faces. Thus, at the beginning we simply see the drawing of a tree, with its floating leaves. But when looking closer, hidden faces can be seen in the foliage. From the empty space emerge pale masks, symbols of the dramatic art.
The next project of La Confrérie des Jardiniers, “Moutier côté Jardins”, will take place in 2021. We are currently working on the poster for the show. We will tell you about it soon.