Creating a packaging design for an advent calendar containing a selection of craft beers from 15 breweries in the Swiss Jura region. For us, the box was not a simple piece of packaging, but a communication action in its own right (packvertising).
The challenge was to create a bold, attractive packaging design that would inspire a strong sense of belonging among local consumers, while merging three very different concepts: beer, Christmas and the Jura region.
A concept. A name. A packaging design. Through a striking image that conveys the region’s character, we positioned the Jurassic Pack around the theme of authenticity and conviviality. Using a vintage illustration and warm colors to reinforce the holiday mood, we were able to design a product that consumers were happy to take home.