Jurassic Pack. Le calendrier de l’Avent des bières Terroir Juraregion.

JURASSIC PACK

Creating a packaging design for an advent calendar containing a selection of craft beers from 15 breweries in the Swiss Jura region. For us, the box was not a simple piece of packaging, but a communication action in its own right (packvertising).

COMMUNICATION GOALS

The challenge was to create a bold, attractive packaging design that would inspire a strong sense of belonging among local consumers, while merging three very different concepts: beer, Christmas and the Jura region.

CREATIVE FIELDS

– Positioning analysis
– Brand strategy
Packaging design
Illustration

RESULTS

A concept. A name. A packaging design. Through a striking image that conveys the region’s character, we positioned the Jurassic Pack around the theme of authenticity and conviviality. Using a vintage illustration and warm colors to reinforce the holiday mood, we were able to design a product that consumers were happy to take home.