Jura Synchro is the only media exclusively dedicated to synchronized skating. This year, they decided to bring a new look to their visual identity. They called on us to design a new logo. The variant chosen by the client is a monogram based on the duplication of the J. The circular shape and the way the two J’s are arranged suggest the rotational movement characteristic of synchronized skating. With this compact and striking symbol, the brand will be easily identified and its serious, reliable and youthful image will be communicated to its target audience in an insightful and accurate manner.
Branding / Visual identity design / Graphic design