ST. LUC ANCIENNE LAITERIE APPARTEMENTS
We designed a brand identity that reflects the vision of offering visitors a unique experience in an authentic place. It conveys the charm of the village of St-Luc (Switzerland) by combining both a refined and a rustic feel. Thus, the logo is both retro and contemporary, featuring geometric shapes and fresh colors that recall the open natural spaces and the beautiful colors of the winter season.
The desire of mixing the comfort of the well arranged spaces with the natural environment and the local lifestyle of the village influenced the choice of typography. It conveys a friendly, human feeling, but with character, thanks to the combination of straight and rounded shapes.
The brand is currently under development. Other media will soon enlarge the spectrum of its visual expression.