Jurassic Pack. Le calendrier de l’Avent des bières Terroir Juraregion.

An Advent calendar featuring beers from Jura region was unveiled to the press yesterday at the headquarters of the Inter-Jurassic Rural Foundation, who coordinated this marketing action that gathers 15 local breweries. The “Jurassic Pack” is now available in the main local food stores in the Jura and Bernese Jura. A great opportunity to taste local beers in a fun and refreshing way.

We had the pleasure of designing the box. We mixed three worlds: beers, Christmas and the Jura region. For us, this box is not as a simple packaging, but an illustrated advertising campaign. So, we created a striking image, featuring a character that carry the unconventional nature of the Jura region. The vintage illustration style and the warm colors reinforce the Christmas season’s cosy, festive atmosphere.