The Grand Swiss Local Food Market and Competition
The Grand Swiss Local Food Market and Competition promotes the development of Swiss craftsmanship and highlights the excellence of local products.
The 9th Grand Swiss Local Food Market and Competition took place last weekend. 353 medals were awarded among the 1177 products registered in five categories: milk products, bakery and pastry products, meat and fish products, fruit products, vegetables, honeys and miscellaneous, and alcoholic beverages.
The Grand Swiss Local Food Market and Competition is held by Inter-Jurassic Rural Foundation. As their partner communication agency, we participated to the event and especially to the market, the biggest one for Swiss local products. We had the opportunity to wander from stand to stand, looking for attractive visual identities and packaging designs that could inspire us for our creations and reveal to us some marketing trends.
The influence of visual identity and packaging design on consumer choice
Local products may not be the most fashionable, sexy or avant-garde in terms of design. But at a time when consumers are looking for products with real added value, more and more producers of local products are becoming aware of the necessity of taking care of the visual identity or their brands. The Swiss Local Food Market and Competition offers a great opportunity to appreciate the products and the strategies designed to showcase them. Find below our selection of branding and packaging favorites.
The Gagygnole company is run by three brothers. They produce spirituous beverages. The graphic identity of the brand is both fresh and precise. The pure colors, the nature-inspired drawings and the monospaced type fonts convey a warm, honest feeling.
Cave de la Pierre
The illustration on the label of Cave de la Pierre wines has not changed for several decades. Indeed, the iconic image of the brand is a drawing by the painter and engraver Gérard de Palézieux, who was their loyal customer. This exceptional consistency is therefore due to an emotional bond. Its timelessness and artistic value have allowed the illustration to age well.
Alpen Pionier is totally up to date with the current trends in international graphic design. In the area of local products, where marketing concepts are often based on warmth and authenticity, Alpen Pionier stands out with its minimalistic design. The brand simply focuses on clearly conveying the benefits of its product.
Brasserie Blanche Pierre
A font can set the tone for the brand’s positioning by placing it in a specific universe. The Blanche Pierre brewery bases its visual identity on a very particular font. The main trend in recent years was to simplify fonts, in order to provide better readability on digital screens. However, in the brewing industry, more and more breweries wishing to stand out are adopting bold, expressive and whimsical fonts. Grunge textures and a black and white chromatic base with hints of color complete Blanche Pierre‘s visual strategy.
For Delleycious, the products resulting from fermentation processes (bread, wine, cheese) are the most likely to express the particularities and origins of a terroir. No surprise then that their visual identity features bacteria. This microbial flora is represented by a bubbling, graphic pattern that helps identify the assortment and visually unify it. This pattern is perfectly contemporary as it reminds us of the graphics of the 90’s, which have recently made a comeback. The play of white and black and the colored stripe that divides the light and dark areas on the label, allows to provide clear and comprehensive information without saturating the whole. The design of Delleycious bottles emanate freshness. They are characterized by bright colors and simple but effective geometric compositions.
Lionel Avanthey produces organic pasta, made with organic wheat flour and organic eggs. Without any preservative, dried at low temperatures to preserve the nutrients. He manufactures his products in a monastery. There are five types of pasta available. The packaging design of this line focuses on a handcrafted feel while balancing vintage and modern. The medieval-looking fonts infuse a religious-inspired aesthetic. The aged look adds charm and brings out the homemade quality notes on the packaging, which is compostable.
While wandering between the varied, colorful stands of the Grand Swiss Local Food Market and Competition, it is impossible to miss the elegant, delicately decorated packages by Crème Renversante. Kraft paper textures can simultaneously evoke vintage and eco-responsible trends. A closer look reveals the typographic play of the logo, a monogram made from a mix of the brand’s initials.
Le Grand Pré
Thanks to their pretty and romantic logo representing a flower that lets out a petal, the visual identity of the company Le Grand Pré blossoms with joy. The floral elements repeating on all the promotional materials differentiates the brand. They reinforce its identity, making it easier for consumers to remember. Other graphic elements that did not leave us indifferent: the modern, honest and well-proportioned font, and the variations in the shapes of the cheeses and labels according to the concept of each product.
By using a single font family, the Huilerie Huber has been able to give its new labels a clear, consistent design. The vertical proportions of the typeface match the elongated, smooth shape of the bottle. The beautiful, pure colors applied with moderation create a calm and elegant feeling. That’s what we liked about it.
A playful brand with a bright design. Slanted lines in bright colors bring movement and dynamism. Combined with white, they give vitality and produce a harmonious look. The choice of an affable but stylish typeface reinforces the specificity of the visual identity and its consistency on the different communication supports. The result is a fresh and soothing brand identity that celebrates the sweetness of ice cream.
Liqola is a liqueur made from Swiss mountain herbs. The symbol that accompanies the brand perfectly and simply sums up the brand positioning. It represents a Swiss cross decorated with leaf veins. The bottles are richly decorated with a delicate, geometrical pattern that reminds us of the embroideries made by our grandmothers, while poetically evoking the beautiful mountain meadows of our country.
Magie de la Ferme
Magie de la Ferme presents its products in a luminous environment dotted with little sparks of color that alternately catch the eye. The stand is set up with charm, care and tenderness. The atmosphere is both varied and coherent. Simplicity and brightness are keywords.Thanks to the coherence of the labeling system, the consumer perceives the products as a consistent whole.
Aux Gourmandises de la ferme
We were attracted by the shimmering atmosphere of the visual identity of Aux Gourmandises de la ferme. We found it very charming, with its trendy, circular vegetal composition and its bright colors. The circular shape of the logo is perfect for creating beautiful round stickers.